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What is a key aim of the GDPR?

  1. To increase data sales.

  2. To improve data protection and privacy.

  3. To eliminate data ownership.

  4. To enforce data sharing.

The correct answer is: To improve data protection and privacy.

The key aim of the General Data Protection Regulation (GDPR) is to improve data protection and privacy for individuals within the European Union and the European Economic Area. This regulation sets strict guidelines for the collection and processing of personal information, ensuring that individuals have more control over their personal data. It mandates that organizations protect personal data and uphold the rights of individuals, such as the right to access their data, the right to be forgotten, and the right to data portability. This focus on data protection and privacy is crucial in an era where data breaches and misuse of personal information are prevalent. By establishing these regulations, GDPR aims to create a safer digital environment, empowering individuals and ensuring that their personal information is handled with care and respect. In contrast, the other options reflect aims that are not aligned with the primary goals of GDPR. For example, increasing data sales would undermine privacy, while eliminating data ownership would directly conflict with individuals' rights to control their personal information. Similarly, enforcing data sharing contradicts the principles of consent and privacy that GDPR emphasizes.